About-III – FunBix

About FunBix

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A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud.

If you’ve started researched on influencer marketing before, you may have found conflicting information, with recommendations that range from whether you should absolutely be using influencers or that they’re not necessary for growth.

Influencer marketing strategies are more difficult to navigate than ever as a brand, but we’re here with a guide to making sense of it all.

What is Influencer Marketing?

At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing works because of the high amount of trust that influencers have built up with their following, and recommendations from them serve as a form of social proof to your brand’s potential customers.

The current state of the influencer marketing landscape

Standing out previously on Instagram was easier than today. If you were lucky enough to be featured on Instagram’s featured page or your look was just distinctive enough, then your chances of being tapped as an influencer were high. After enough brand partnerships, some have turned influencer marketing into a full-time career.